Processing purposes and legal basis
We, as well as the service providers commissioned by us, process your personal data for the following processing purposes apart of our online offerings:

• Provision of these Online Offers
  Legal basis: Justified interest on our part in direct marketing as long as this occurs in accordance with data protection and competition law. 
• Resolving service disruptions as well as for security reasons.
  Legal basis: Fulfillment of our legal obligations within the scope of data security, and justified interest in resolving service disruptions as well as in the protection of our offers. 
• Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent
  Legal basis: Consent / justified interest on our part in direct marketing if in accordance with data protection and competition law. 
• Registration for usage of services offered on our website and to obtain feedback on these services.
  Legal basis: Justified interest on our part to execute the services and administration of justified interest of third parties. And fulfillment of contractual obligations if relevant for the offered services. 
• Online product or customer surveys if you have expressly consented herein
  Legal basis: Consent
  Note: In case we involve a market research institute for the purpose of surveys, it shall only act based on our instructions and follow our directives. 

• Sending an email or SMS/MMS newsletter subject to the recipient’s consent
  Legal basis: Consent. 
• Safeguarding and defending our rights.
  Legal basis: Justified interest on our part for safeguarding and defending our rights. 

We and service providers we engage process your personal data for interested parties, customers and business associates for the following purposes: 

• To foster business relations and strategies with current and potential customers and business associates such as suppliers and vendors 
• To perform and fulfill the contractual obligations of a contract with customers, business associates or interested parties 
• To manage customers, business associates and interested parties 
• To handle and, if required, bill any business transactions 
• To perform advertising and marketing activities 
• To manage accounting, taxation and financial systems 
• In the course of managing IT systems and performing IT services 
• To perform quality audits, assessments and complaint management 
• For product support and maintenance, error diagnostics and error pattern recognition 
• Product or customer surveys by mail, telephone and digital channels 
• Transmission of data to third parties or service providers within the framework of the handling of business processes 

The legal bases for the aforementioned purposes are the underlying contract with the interested party, customer or business associate, the query of a data subject in a pre-contractual situation which allows us to take steps prior to contract formation, or the applicable legislative acts, such as the German Tax Code (Abgabenordnung) or the Product Liability Act (Produkthaftungsgesetz). In addition, we process personal data of our customers, business associates and interested parties (including their contacts and sales representatives) on the basis of our legitimate business interests, including the maintenance of contact with customers / business associates / interested parties, quality assurance, complaint management, marketing and promotional activities, and only insofar as is required to protect our legitimate interests and it does not override the interests, fundamental rights and freedoms of the data subject or when the data subjects have given their consent in this regard. 

Registration
If you wish to use or get access to benefits requiring to enter into the fulfillment of a contract, we request your registration. With your registration we collect personal data necessary for entering into the fulfillment of the contract (e.g. first name, last name, date of birth, email address, if applicable, contact details on the account holder) as well as further data on voluntary basis, if applicable. Mandatory information is marked with an *.

Log files
Each time you use the internet, your browser is transmitting certain information which we store in so-called log files. 
We save log files for a short period of time to determine service disruptions and for security reasons (e.g., to investigate attack attempts) and delete them afterwards. Log files which need to be maintained for evidence purposes are excluded from deletion until the respective incident is resolved and may, on a case-by-case basis, be passed on to investigating authorities. 
Log files are also used for analysis purposes (without the IP address or without the complete IP address). Also see module web analysis

Log files are also used for analysis purposes (without the IP address or without the complete IP address) see module “Advertisements and/or market re-search (including web analysis, no customer surveys)”. 

In log files, in particular the following information is saved: 

• IP address (internet protocol address) of the terminal device which is being used to access the Online Offer; 
• Internet address of the website from which the Online Offer is accessed (so-called URL of origin or referrer URL); 
• Name of the service provider which was used to access the Online Offer; 
• Name of the files or information accessed; 
• Date and time as well as duration of recalling the data; 
• Amount of data transferred; 
• Operating system and information on the internet browser used, including add-ons installed (e.g., Flash Player); 
• http status code (e.g., “Request successful” or “File requested not found”). 

Children
This Online Offer is not meant for children under 16 years of age.

Data transfer
Data transfer to other controllers
Principally, your personal data is forwarded to other controllers only if required for the fulfillment of a contractual obligation, or if we ourselves, or a third party, have a legitimate interest in the data transfer, or if you have given your consent. Particulars on the legal bases can be found in the Section – Purposes of Processing and Legal Basis. Third parties may also be other companies of the Bosch group. When data is transferred to third parties based on a justified interest, this is explained in this data protection notice. 
Additionally, data may be transferred to other controllers when we are obliged to do so due to statutory regulations or enforceable administrative or judicial orders.

Service providers (general)
We involve external service providers with tasks such as sales and marketing services, contract management, payment handling, programming, data hosting and hotline services. We have chosen those service providers carefully and monitor them on a regular basis, especially regarding their diligent handling of and protection of the data that they store. All service providers are obliged to maintain confidentiality and to comply to the statutory provisions. Service providers may also be other Bosch group companies.

Transfer to recipients outside the EEA

We might transfer personal data to recipients located outside the EEA into so-called third countries. 
In such cases, prior to the transfer we ensure that either the data recipient provides an appropriate level of data protection (e.g. due to a decision of adequacy by the European Commission for the respective country or due to the agreement based on so-called EU model clauses with the recipient) or that you have consented to the transfer. 
You are entitled to receive an overview of third country recipients and a copy of the specifically agreed-to provisions securing an appropriate level of data protection. For this purpose, please use the statements made in the Contact section.

Duration of storage; retention periods
Principally, we store your data for as long as it is necessary to render our Online Offers and connected services or for as long as we have a justified interest in storing the data (e.g. we might still have a justified interest in postal mail marketing after fulfillment of our contractual obligations). In all other cases we delete your personal data with the exception of data we are obliged to store for the fulfillment of legal obligations (e.g. due to retention periods under the tax and commercial codes we are obliged to have documents such as contracts and invoices available for a certain period of time).

Marketing cookies and tracking mechanisms

We only use such cookies and tracking mechanisms if you have given us your prior consent in each case. By using marketing cookies and tracking mechanisms we and our partners are able to show you offerings based on your interests, resulting from an analysis of your user behaviour: 

Statistics:
By using statistical tools, we measure e.g. the number of your page views. 

Conversion tracking
Our conversion tracking partners set a cookie on your computer (“conversion cookie”) in case you entered our website through an advertisement of the respective partner. These cookies generally lose their validity after 30 days. In case the cookie has not yet expired, we and the respective conversion tracking partner can see that a particular user clicked the ad and was forwarded to our page. Information gathered through the conversion cookie is used to create conversion statistics and to determine the total number of users who clicked the respective ad and were referred to a page provided with a conversion tracking tag.

Retargeting:
These tools create user profiles by means of advertising cookies or third-party advertising cookies so called “web beacons” (invisible graphics that are also called pixels or tracking pixels), or by means of comparable technologies. These are used for interest-based advertising and to control the frequency with which the user looks at certain advertisements. The relevant provider is the controller responsible for the processing of data in connection with the tool. The providers of the tools might disclose information also to third parties for the purposes mentioned above. Please note the data protection notices of the relevant provider in this context.

Please note that using the tools might include transfer of your data to recipients outside of the EEA where there is no adequate level of data protection pursuant to the GDPR (e.g. the USA). For more details in this respect please refer to the following description of the individual marketing tools. 

Name: Google Analytics
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Analysis of user behavior (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting in conjunction with Google Ads

Name: Google Tag Manager
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Administration of website tags via a user inter-face, integration of program codes on our websites

Name: Google Ads
Provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Function: Placement of advertisements, remarketing, conversion tracking
Further information is available at: https://adssettings.google.com/authenticated

Withdrawal of consent:
In case you consented to the processing of your data, you have the right to revoke this consent with immediate effect. The legality of data processing prior to your revocation remains unchanged.

Right of complaint with supervisory authority:
You have the right to lodge a complaint with a supervisory authority. You can appeal to the supervisory authority which is responsible for your place of residence or your state of residency or to the supervisory authority responsible for us.

Effective date: 2023-10-25